VAN HEUSEN EXPANDS SPONSORSHIP DEAL WITH NFL

Phillips-Van Heusen, one of the world’s largest apparel companies, has sponsored the Pro Football Hall of Fame for the past two years. To increase their current involvement with the NFL, the company has entered into a sponsorship agreement for their Van Heusen brand that will expand their role from the Pro Football Hall of Fame onto the field. 

Phillips-Van Heusen will launch an integrated marketing campaign over this Thanksgiving weekend, “timed to the traditional kick-off of the holiday shopping season.” The campaign will center on the company’s Van Heusen Pro Football Hall of Fame Fan’s Choice program. Now in its second year, the Fan’s Choice is a dedicated forum that serves to educate and empower fans to debate, discuss and cast their ballot for who they believe should be inducted into the Pro Football Hall of Fame Class of 2011. The program features spokesperson Steve Young.

 

The new campaign will also be featured across multiple platforms including in-game network broadcast, in stadium and via print, online and outdoor media. A look at the NFL Thanksgiving week activation includes: In-game sponsor enhancements on CBS and FOX during Thanksgiving game coverage; integration with NFL Network during their Sunday NFL GameDay Morning pregame show; a branded segment within the WPIX-TV pre-game show on Thanksgiving; and ESPN.com home page takeover on Saturday, November 27th.

In conjunction with the Thanksgiving weekend activation and as part of Phillips-Van Heusen’s sponsorship agreement with the New York Giants which began in 2010, the Van Heusen brand will also sponsor the game between the Giants and the Jacksonville Jaguars on Sunday, November 28th.

 

 

- Glam Gal - 

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