The trend of sportswear giants collaborating with top designers continues, as Reebok and Emporio Armani have entered into a multi-year deal to create a special collection of sportswear. The EA7/Reebok Collection fuses the sporty and stylish EA7 Armani activewear line, with Reebok's innovation and technologies. The result? The ultimate sportswear concept and the perfect combination of fashion and sports.
According to the press release, designer Gorgio Armani says, “Today sportswear and activewear have become really important parts of our wardrobes. I wanted to offer my customers the possibility of wearing sports clothes that were stylish and comfortable."
The line debuted last week during Milan Fashion Week and will be distributed to limited Emporio Armani boutiques, select Reebok stores and preferred retailers worldwide, beginning in July 2010.
Take a look
below at what you can expect to see from the EA7/Reebok Collection. These creations are be perfect for the
fashion-conscious, yet active consumer. The kicks are totally chic to the eye, so much so that some of the designs even resemble dress shoes. But they also feature technologies like shock-absorbant heels to make them totally
functional as well.
- Glam Gal -
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