Equinox's 51 gyms are gearing up for 2011 with a racy new ad campaign. The luxury fitness center has tapped into fashion photographer, Terry Richardson, for their outdoor digital and print ads. Richardson is well known in the fashion world for his risque, provocative, "sex sells" mentality and often controversial behavior.
One of the new Equinox ads features a model scantily clad in a red and black lace bra, surrounded by polaroids of herself. The tagline reads: "Confidence." Other shots also feature models in various states of undress, which is no surprise considering the lensman behind these photos. The connection to fitness is not so clear cut, but if nothing else, these pics should motivate you to keep up those New Year's resolutions.
The steamy shots, which are meant merge fashion, fitness and lifestyle, will break in January magazines and appear on phone kiosks. Additional outdoor signage will go up in New York, Los Angeles, Chicago, Dallas, Boston, Miami, Washington and San Francisco. [WWD]
Check them out:
- Glam Gal -