Today is the official start of the 2010 FIFA World Cup! And World Cup fever is taking over New York City.
A few weeks ago, A Glam Slam shared Umbro's new World Champions collection and corresponding World Cup WAGs campaign. Now the brand has teamed up with the Alfie Rivington Club in NYC to launch the World Champions Umbro x A.R.C. pop-up shop and outdoor viewing space.
This special shop will sell the World Champions gear as well as additional items including water bottles, keychains and bottle coozies. The outdoor viewing space will be outfitted with multiple flat screens to broadcast live games from South Africa, as well as hosting special events featuring live music and other performances.
The World Champions Umbro x A.R.C pop-up shop is located at 157 Rivington Street in NYC's Lower East Side. If you're in the area, this is definitely worth checking out. Here's a look at the shop:
And Umbro also has a pop-up shop in Canada. So for you Canadians out there, visit the shop at Norml (184 Rideau Street) in Ottawa.
- Glam Gal -
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