Hublot, a Swiss company that creates luxury watches, has added
another sports superstar to its already impressive team roster. Jamaican
sprinter, Usain Bolt, joins Olympic ski racer, Bode Miller and footballer, Diego Maradona, as the newest brand
ambassador.
Usain is nicknamed "Lightening Bolt" quite simply
because he is the fastest man of all time. And this was a huge factor in the
brand's decision to partner with the World Record-holding sprinter. Jean-Claude
Biver, CEO of Hublot said "It is hugely symbolic for a watchmaker to see
his watch worn by the fastest man in the world! The concept of time is sacred
for him and for us...We measure time, Usain always seems to outrun it!"
Bolt
will be featured in ads for the King Power King Gold watch and will unveil a
limited edition Hublot watch when he visits Switzerland in July for the
Athletissima meet in Lausanne. [WWD]
- Glam Gal -
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