Hublot, a Swiss company that creates luxury watches, has added another sports superstar to its already impressive team roster. Jamaican sprinter, Usain Bolt, joins Olympic ski racer, Bode Miller and footballer, Diego Maradona, as the newest brand ambassador.
Usain is nicknamed "Lightening Bolt" quite simply because he is the fastest man of all time. And this was a huge factor in the brand's decision to partner with the World Record-holding sprinter. Jean-Claude Biver, CEO of Hublot said "It is hugely symbolic for a watchmaker to see his watch worn by the fastest man in the world! The concept of time is sacred for him and for us...We measure time, Usain always seems to outrun it!"
Bolt will be featured in ads for the King Power King Gold watch and will unveil a limited edition Hublot watch when he visits Switzerland in July for the Athletissima meet in Lausanne. [WWD]
- Glam Gal -