Many know Dario Franchitti for his success on the racetrack but don't know that he also has a real passion for watch design. So it's not surprising to hear that the reigning IZOD IndyCar Series Champion is taking on a new task. He is now a global brand ambassador for TW Steel, a Dutch brand that specializes in oversize watches. Franchitti joins Formula One driver, Lucas di Grassi, who became a TW Steel ambassador earlier this year.
The 36-year-old Scottish racer will be involved in both the design and promotion of the "TW Steel Dario Franchitti" edition watch. This will be the first timepiece to sport the 2007 Indy 500 Winner’s name and official logo. The brand hopes Dario's immense popularity will help them to further engage their consumers.
According to Franchetti, “Anyone who knows me will tell you that if I had a passion away
from racing, other than my love of cars, it would be for watches. I’ve always appreciated a fine timepiece and when I was first introduced
to TW Steel I was certainly impressed with their commitment to designing
something unique but very appealing."
Details of the ‘TW Steel Dario Franchitti’ execution will be announced next month along with an exclusive Launch Party in Indianapolis on May 22nd.
- Glam Gal -
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